Transforming the humble tea towel into attention-worthy, absorbent artwork. (2008-2021)
ToDryFor is now closed (2008-2021). Established in 2008 by husband and wife team, David and Sally Emery, ToDryFor began life as an online designer tea towel boutique, collating and selling a cohesive collection of illustrated tea towel designs made by various independent artists.
Sally and David went on to commission emerging and established artists, illustrators, and even filmmakers to create their own ToDryFor-branded range of tea towels.
Their aim was to create high-quality, design-led products that were made in Britain, championing British artists and supporting British manufacturing, supplying well-known department stores across the world, including Heal’s, Debenhams, Liberty, and Selfridges in the UK.
ToDryFor.com became synonymous with high-quality designer tea towels and was awarded Cool Brand status in 2012/13, being voted one of the top 500 coolest brands in the UK by a poll of experts and consumers, all administered by the Centre for Brand Analysis.
ToDryFor.com was visited by people from nearly 200 countries (which is pretty much all of them!) and their tea towels were sent all around the world. ToDryFor delivered dish cloths to a total of 68 countries including Afghanistan, Iceland, Mozambique, Japan, and Sri Lanka, to name but a few.
Famous customers included Nigella Lawson, Jamie Oliver, Patrick Kielty, and everybody’s favourite superstar DJ, Norman Cook.
Why not browse the ToDryFor tea towel gallery below to see a selection of designs from over the years?
